Introduction
When you visit or access our website or mobile apps operated by us, or when you interact or engage with our content (“Services”), we use (and authorize third parties to use) SDKs, cookies, pixel tags, scripts, tags, API and other technologies ("Tracking Technologies").
The Tracking Technologies allow us to automatically collect information about you and your online behavior, as well as your device (for example your computer or mobile device), in order to enhance your navigation on our Services, improve our Services performance and customize your experience on our Services. We also use this information to collect statistics about the usage of our Services, perform analytics, deliver content which is tailored to your interests and administer services to our Users, advertisers, publishers, customers and partners.
We also allow third parties to collect information about you through Tracking Technologies.
What are cookies?
Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.
What are SDKs?
Software Development Kits (“SDK(s)”) are a set of software tools that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. SDKs function like third-party tracking technologies but operate in the mobile app context where some cookies and pixel tags cannot function as effectively.
Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (for example when you are visiting our websites) – these are called "First Party Tracking Technologies". In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called "Third Party Tracking Technologies". Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
What types of Tracking Technologies do we use?
There are five main types of Tracking Technologies:
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Strictly necessary Tracking Technologies –
These Tracking Technologies are essential to enable you to login, navigate around and use the features of our Services, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons - for example to detect violation of our policies and for support or security features. -
Functionality Tracking Technologies –
These Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services. -
Performance Tracking Technologies –
These Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information). -
Marketing or Advertising Tracking Technologies –
These Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.
Tracking Technologies | Type | Purpose |
Analytics Cookies | First party Tracking Technology | Performance and Functionality Tracking Technologies These Tracking Technologies are used to collect information regarding how you interact with the content on our Services, attribution purposes (for example, the referral URL), and to remember your language preferences and authentication (remember you are logged-in). We use the information to compile reports, calculate the revenues due to us, help us improve the Services and to offer personalized products and content. |
MixPanel | Third party Tracking Technology | Performance Tracking Technologies This cookie is set by Mixpanel and helps us understand how users are using our Services so we can improve the Services and user experience. MixPanel provides us aggregated data about usage and traffic. MixPanel Privacy Policy |
AppsFlyer | Third party Tracking Technology | Performance Tracking Technologies AppsFlyer is a mobile attribution and marketing analytics platform that collect analytics on the use of our Services which helps us analyize our campaigns and performance as well as your habits and characteristics. The session and interaction data is collected after being rendered anonymous and is only evaluated in anonymised, summarised form and for statistical purposes only. AppsFlyer Privacy Policy. |
IronSource | Third party Tracking Technology | Advertising Tracking Technologies IronSource provides a network that connects app developers with advertisers, and which helps us to serve ads on our apps. IronSouce uses Personal and Non-Personal Data only for internal purposes. IronSource Privacy Policy |
AdColony | Third party Tracking Technology | Advertising Tracking Technologies AdColony is an advertising service provider. AdColony’s tracking technologies are used for marketing campaigns and optimization of our Services and advertising by analyzing your behavior when using our Services. AdColony Privacy Policy |
Admob by Google | Third party Tracking Technology | Marketing or Advertising Tracking Technologies AdMob by Google is a mobile advertising platform which allows us to monetize our Services by displaying in-app ads from other advertisers. Admob uses Personal and Non-Personal Data only for internal purposes. Google Privacy Policy |
Unity Ads | Third party Tracking Technology | Marketing or Advertising Tracking Technologies Unity Ads is an advertising service provider. Their Tracking Technology provides users the option of being served with video advertisements from a third-party in exchange for in-game rewards. We do not share any collected information with these third-party advertisers but they may collect and store their own information. Unity Ads Privacy Policy |
Vungle | Third party Tracking Technology | Marketing or Advertising Tracking Technologies Vungle is an ad network providing a technology platform that helps us monetize our Services. Vungle Privacy Policy |
Google Analytics | Third party Tracking Technology | Performance Tracking Technologies This cookie is used to collect information about how visitors use our Services. We use the information to compile reports and to help us improve the Services. The cookies collect the number of visitors to the Services, where visitors have come to the Services from and the pages they visited, and other data. Google Privacy Policy |
Other cookies | First and Third party Tracking Technology | Strictly necessary Tracking Technologies - these unlisted cookies might be in use on internal sections of the Services, in order to customize and simplify the user experience on the site by remembering choices you made and your log in credentials. |
How to manage your cookie settings
Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including "Do Not Track" requests. However, there are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.
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Turning off cookies via your web browser
Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device. - Information about cookies is usually found in the "Help" section of the web browser. Below are some links to some commonly used web browsers:
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Turning off third party cookies
You can turn off certain third party targeting/advertising cookies by visiting the following link: Network Advertising Initiative.